Connect Marketo with Cascade to centralize your marketing campaign management efforts. You can track key marketing metrics alongside project progress in Cascade, providing valuable insights into the impact of marketing efforts on overall project performance.
With this integration, you can ensure a seamless and automated workflow and eliminate the need to manually transfer data between Marketo and Cascade.
Please note that the steps in this article provide a general guideline and please reach out to us for assistance if you are looking to connect Marketo with Cascade and create an automated workflow.
Prerequisites:
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Cascade: An Enterprise+ account in Cascade.
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Marketo: Obtain the necessary API credentials from your Marketo account or administrator.
Custom integration with Marketo:
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Obtain the necessary API credentials from your Marketo account or administrator.
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Identify the specific data points in Marketo that you would like to be integrated with Cascade.
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Understand how these data points map to the corresponding fields in Cascade.
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Identify and utilize the best way to retrieve or send data between the platforms while handling data mapping and transformation as needed. For example, APIs, data exports, webhooks, etc.
By leveraging Marketo’s data export and retrieval methods, you can:
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Import marketing campaign figures into Cascade.
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Create goals in Cascade when a new marketing campaign is launched in Marketo.
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Aggregate key data and figures to be represented in your Cascade Metric library.
Our advanced integrations can supercharge your strategy by tying your technical ecosystem together directly into Cascade. This will eliminate the need for almost any duplication of effort and will keep your Cascade environment up to date with the most recent data no matter where you are tracking it.
Reach out to us anytime to start the conversation on how we can help leverage our API to integrate with your data