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2.4.2 - Measure Tracking Types

Previous Section: 2.4.1 - Action Tracking Types


Measures are essential for tracking quantitative progress over time. They provide a clear, data-driven way to understand how your objectives are advancing. You can track Measures using the following types:

  1. Reach Target (most commonly used)

    Ideal solution when you want to meet or exceed a value. You'll simply define an initial value (your starting point) and a target value (your desired end point). You can also specify a custom unit such as $, %, time...etc.

    Screenshot 2025-08-22 at 4.25.09 PM
    Example: The aim is to reach 10% by end of 2025.

  2. Stay Within Target

    Ideal solution when “lower is better” for your Measure. The aim is to stay under a defined threshold, commonly used in budgeting, where lower values are better but the trend is not necessarily decreasing. Similarly to a “Reach” target, you will define an initial, target and unit.

    Screenshot 2025-08-22 at 4.29.31 PMExample: The operating costs will increase incrementally to $400,000 by end of the year but every month, we do not want to exceed monthly costs. 

  3. Maintain Above 

    You set a lower target value that you wish to remain above. Any value above this threshold contributes to positive health.

    Screenshot 2025-08-22 at 4.35.23 PMExample: We've defined that any value greater than 75% will be On Track.

  4. Maintain Below

    You define an upper target value that you want to stay beneath. Values below this threshold indicate healthy progress.

    Screenshot 2025-08-22 at 4.37.51 PMExample: We've defined that any value below 1 will be At Risk

  5. Maintain Between

    You establish both a lower and an upper target value, aiming to keep your performance within this specified range.
    Screenshot 2025-08-22 at 4.44.49 PM
    Example: We've defined any value between 70-80% will be On Track, values outside will show At Risk

Unlike "Reach" or "Stay Within," maintain measures involve a healthy range of values rather than a single target. This means they show the actual value and a health status, but don't display a progress percentage.


Next Section: 2.4.2.1 - Measure Custom Targets and Expected Progress