Previous Section: 2.2 - Define your Plan with Focus Areas
An Objective serves as a precise statement of what you intend to accomplish in the long or short term. It must have a start date, an end date, an owner and defined success criteria.
We recommend adding no more than 3-6 Objectives per Focus Area. When thinking of what makes a good objective - Start off with a verb, this will force you to be specific about what you're trying to do and then add the details that make the strategic goal specific.
Examples include:
- Enhance customer experience through technology
- Expand market reach through local partnerships
- Develop capabilities to sustain business expansion
The Objective progress and health is auto-calculated based on the average of the underlying success criteria. In order to accurately reflect the Objective progress, you must ensure the progress of the success criteria are kept up to date. (Current calculations are a straight average, but there is flexibility to custom weight these calculations if desired)
To gain a more comprehensive understanding, take a look at our Objectives guide here
After you've defined your objectives, you'll need to define what success looks like. The next step is to break down your objectives into the specific Measures (quantitative) and Actions (qualitative) that will drive your progress.
Next Section: 2.4 - Adding Success Criteria (Actions and Measures)